Because I Said So
Someone I follow1 on Twitter posted something a couple of weeks ago along the lines of “The retail industry loses $16B a year to people wearing and then returning clothes.” I replied with something along the lines of “That’s a great Internet number, made up and completely unverifiable.”
This led to a couple of exchanges, ending with the other person saying, “there’s a lot of dumb stuff online, but a Duke & MIT study is research driven.”
I’m going to cover the specific issues first, but then we’ll get to the bigger issue, because it speaks to how we make our way through the land mine field that is the world of information today.